What is Absolute Labs
Absolute Labs is a customer relationship management (CRM) platform built specifically for Web3.
It bills itself as a customer engagement and growth platform and gives itself the acronym WRM - which we assume stands for wallet relationship manager.
At its core, Absolute Labs offers marketers and growth teams the ability to better understand their audience and derive useful insights and actions for their engagement.
What problem does Absolute labs solve?
The use of wallets in Web3 makes it a little more difficult for existing analytics and customer relationship management platforms to track, and engage a user base.
As fewer people use an email address to link their account, communication has become more difficult.
Key marketing activities like...
- Onboarding for new users
- Sales for potential customers
- Re-engagement campaigns
- Notifications of new developments
... have all become more complex as there's often no point of contact once someone only links their wallet.
Absolute Labs helps brands overcome this problem.
Their WRM allows brands to segment their audience to find the right people, and then run different campaigns to keep the community engaged and moving in the right direction.
How to get started with Absolute Labs?
At the time of writing, Absolute Labs is in Beta.
For brands who want to make the most of the Absolute Labs WRM, they need to request a demo to speak with one of the Absolute Labs teams.
You'll find the button to do so in the top-right corner of their website.