How to easily generate user reviews in Web3
It's a proven fact that user reviews are a huge trust building element and help brands of all types increase sales and revenue.
The question though, is how can you generate reviews for your project?
What are the actual steps you should be taking to get people to leave a review of your project?
Well, I've been ding this for a while and I'm dropping some real, tactical knoweledge below. Not the usual "ask them kindly BS" either. You'll get a good understanding of what it is you need to do to get reviews for your brand.
A few starting points on user reviews
A lot of the articles and guides out there you'll read simply launch into basic tactics of collections nd explain how simple it all is.
Thing is, if you want to et the most from your user reviews, you first need to outline a few things which I've listed below.
Incentivisation of reviews
Are you going to incentivise reviews?
here's the thing, a lot of review sites don't allow you to incentivise reviews because it leads to a feeling of reciprocity and, as a result, overly positive reviews.
If you are going to incentivise reviews, you need to know a few things first.
- Will the review platform you're using allow it or will they then delete incentivised reviews
- Understand what you can afford to offer reviewers
- Outline what's required in a review to be eligible for the reward (not making them positive, but detailed)
At DR, we're not huge fans of brands incentivising reviews as we think it skews results. We understand that it can sometimes be necessary, but it shouldn't be the primary method of getting reviews.
Often you'll find that people will do the bare minimum for the reward and, generally, those reviews offer no benefit to anyone. Make sure you're asking the right Qs with your reviews.
One of the big issues with getting people to leave reviews is the friction the process throws up.
Take, for example, a review generation campaign done through email.
You're expecting someone who's checking their email to stop what they're doing and go to leave you a review.
That person could rec eive and read the email while they'r eout for dinner, at the gym, or bored on a work call.
Getting them to switch their focus for your benefit is a big issue.
You want to reduce the friction and make it as easy and natural as possible to leave a review.
Know how you're going to use user reviews
Before you set anything into action, you need to know what you want to achieve with these reviews.
Are they primarily for feedback on the project to action improvements?
Are they to get a star rating and trust seal?
Are they to get user testimonials to use in your own marketing?
Before you outline how to collect reviews,you need to know what it is you're planning to do with them.
Identify what you want an need to know from your users
Now that you know what you want to achieve,m ask what the minimum amount of useful information you'll need from users to achieve that goal is.
When that's outlined, you'll be able to create a better sequence and review generation system.
Now that the basics are out of the way, let's look at the tactics you can employ to generate great user reviews.
5 ways to get users to leave reviews for Web3 brands
OK, with the planning out of the way, let's look at the best ways for you to actually get users to leave reviews.
1. Dedicated landing page
A dedicated landing page is one of the easiest ways for you to set up a review generation system.
The problem you might encounter is that there's a lower level of trust when the project or brand hosts its own review page.
Well, then it's kinda like the brand saying "we're the best, trust us". They're blowing their own horn.
It's why so many third part review sites are the first port of call for many shoppers.
From Tripadvisor to Yelp there are dozens of third party review brands out there. People trust these more than the brand itself as they're seen as impartial.
Decent Reviews is yet another that specialises in Web3 projects.
And you can get a dedicated review landing page like the below set up for free by submitting your project to this page.
The majority of Web3 projects rely heavily on Discord for their community.
Great projects have hundreds or thousands of engaged users within their communities. People who are ripe for leaving useful, detailed reviews.
One thing we did was to build a simple Discord bot which allows users of a project to leave reviews directly within Discord.
It basically allows you to get reviews without asking the user to switch what they're doing. It has basically no friction and the reviews are then listed on your listing page mentioned above.
If you want access to this Discord bot and our review generation templates, you can enquire about learning more here.
3. Email campaign
If you've read any of the other content here on DR you'll know I'm a huge fan of email marketing.
It's a massively underused marketing channel in Web3 which is insane as it has incredibly high ROI.
The great thing about email is the segemntation of messages and the ability to communicate 1-2-1 with users.
You can identify the people most likely to leave useful reviews from their engagement metrics, and then incentivise only that handful of people to leave reviews.
The results should be way more useful as these people understand your project and can offer support and information on how to attract more of these power users.
Not only that, but unlike things like Discord or Telegram, you can send a full sequence of emails to increase viewership and engagement.
I know you can technically do this with Discord and Telegram, but the automated approach and ability to customise who's seeing what isn't quite there yet. Even with a great Web3 CRM.
Email is still one of the highest ROI channels and there are, generally, 2 ways you can collect reviews from email.
Redirect users to your review landing page
This one's pretty simple.
You create a review email sequence which explains the incentive and/or why someone might want to leave a review.
You then drop a simple link to your review landing page so that users can head there and drop a review.
The problem here is that there's a higher degree of friction thus you're less likely to get the reviews you want.
Ask for reviews directly within the email
This is a preferable method but it's not always viable.
It's preferable because you're not asking the user to switch the channel their in and actively using to help you out. You simply ask them to hit reply or fill out somedetails on the email to leave a review.
A lot fo the time these are half measures due to integration issues. People click a star number and that is recorded as they're redirected to the site.
However, for more detailed reviews they have to do it on the landing page.
While it is effectively the same amount of friction, it doesn't feel that way to the user as it's kicked off with a simple click to leave a star rating.
We're working on some cool integrations which should make this a no-friction process as well.
4. Add requests to community comms
The other thing you can do is add a simple "leave us a review here" link at the end of company communications.
These can be put into elements like...
- Push notifications
- Purchase receipts
Or any other communications you send customers to keep them updated with your brand's developments.
5. Social media requests
Your most loyal customers are not only following you on social media, but love your products and want to see you succeed.
This makes them the perfect candidates to help promote your company through honest reviews and feedback.
To make sure this request reaches as many people as possible, ask for reviews on all of your available platforms. This includes Facebook, Twitter, and Instagram Stories - with a link included in the latter.
By doing this, you will vastly increase the likelihood of gaining positive responses while also inspiring your followers by retweeting or resharing great feedback from other users. People naturally like helping out friends who they feel are genuine in their request and giving due credit where it’s due can generate even more goodwill across social media channels.
Here's the one problem with this. You are also going to reach people who have never used or maybe don't like your brand.
This is going to increase the chances of you getting useless or needlessly negative reviews.
Making the most of your user reviews
Once you've got a good number of user reviews, you've got a goldmine of data and marketing material to help you improve your project and it's marketing.
We've got a guide on how to make the most of these reviews, but before you consider that, make sure you're collecting them.
If you want help, get in touch with our team here to get access to tested templates and systems to generate more reviews for your brand.
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