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What is BlockSee?
Blocksee is a Web3 CRM aiming to help brands already working within Web3 or Web 2.0 brands looking to better manage communications across the decentralized web.
Blocksee's focus is on improving the marketing capabilities of those looking to leverage blockchain. To help with this, they include several Web3 specific features including....
- Token gated experiences
- Wallet-to-wallet communications
- Airdrops
- Detailed analytics
And all of this can be managed from an easy to navigate dashboard.
What problem does Blocksee solve?
Communications infrastructure in Web3 needs some work.
A lot of projects default to Discord which is a real mess to keep organised and to manage effective brand communications.
Even the user-to-user comms in Discord are easy to miss.
While a lot of Web 2.0 CRMs have the functionality to integrate with some social platforms, few link to Discord and make the management of communications easier.
It's even harder for those CRMs as most Web3 users link to brand sites with a wallet, not an email address.
What ends up happening is that brands have a lot of wallet addresses but no way to effectively contact them. So they revert back to Discord and send an @everyone announcement hoping that everyone sees it.
Few people do.
Blocksee is looking to help solve this by adding Web3 native functionality into a CRM so that brands can better understand who their users are and what it is they want.
They take the complexity out of brand communications across channels and platforms that are difficult to manage manually.
Who uses Blocksee?
Blocksee is generally used by agencies in the Web3 space who offer marketing and communication services to their clients.
While there are some projects who use it themselves, their key demographic are the agencies servicing multiple Web3 projects.
As Blocksee continues to build out the use cases, they're progressing to be more than just a solid Web3 CRM.
The Blocksee team is currently adding a lot of no-code functionality to allow things like token gating content on websites. This is going to open the door for a lot of other creators and brands to leverage the power of wallet syncs and the first party data that kind of engagement provides.
What are Blocksee's key use cases?
Blocksee's users generally use it for...
- Audience segmentation
- Customer profiling and research
- Communications management
However, with new functionality Blocksee is enabling a lot of more detailed uses that should help projects of all forms.
For example, anyone, regardless of technical ability, should be able to use Blocksee to set up simple token gating of content on their Website. This is a huge issue for creators who don't have the ability to understand on-chain transactions and code them into the fabric of their site.
With Blocksee, you're given a small piece of HTML to use on your site which then feeds data back to your Blocksee account for management.
This will make it possible for anyone to implement more advanced Web3 functionality on their site. More importantly, Blocksee will help brands and creators set up effective marketing funnels.
This is only going to become harder as more third party brands remove access to cookies. Being able to build funnels based on that first party data is a massive development that will help a tonne of people in the longer term.
While it might look like just a CRM for the time being Blocksee is gearing up to become a valuable tool for creators of all kinds within the Web3 space.
How to get started with Blocksee?
There are two ways for you to get started with Blocksee. You can book a consultation (better for larger enterprise brands who need help onboardnig large audience) or self serve for smaller creators.
Booking a consultation with Blocksee
There's not much to this. If you head to the Blocksee site you'll see a "book a demo" button in the nav bar.
Click that and book a time to talk to the team.
Simple and easy, but also effective.
How to self start with Blocksee
If you'd rather get started on your own, you can click the "try it for free" button in the top right of the nav bar.
You'll go through a simple onboarding where you'll provide info on your brand and your contact details.
Once done, you'll see the below where you're asked to add the details of the contract you want Blocksee to analyse.
Add the details and you'll be taken to a main dashboard.
It can take a few minutes for Blocksee to pull all of the on-chain info to the dashboard. So be patient. Once done though you should start to see various graphs and data readouts populating for the outlined contract.
