Tell me if this sounds familiar...
You head to a new Web3 project that someone has told you about.
You drop onto the home page and you're met with a headline that says something like...
(FYI - all of the above are real value propositions I've seen).
Here's the thing. You can get away with vague value props and aspirational headlines on short form landing pages when you're a known player in the space.
Smaller brands simply can't get away with this though. It confuses your audience and prevents them from really understanding what you do.
You get a few seconds of your prospect's time before they simply click away to something else if they can't see the value in your offer.
This is only going to become more important as we try to onboard more people to developing technologies. And honestly, AI isn't going to help you here, not yet.
You need a home page that explains what it is you do and why the user should care.
If you're not sure how to communicate that,
My name's Pete.
I've spent 10 years in growth marketing, first as a copywriter, then head of copy and content, then as a fractional CMO.
I've worked with digital brands across different industries to help scale their operations by improving copy, content, and the user journey so we can effectively turn strangers into paying customers.
Here's the thing no one tells you. There's a system that can be followed. And I'm going to lay it all out for you in this and give you the templates to put this all into action ASAP.