What is Ambire AdEx
Ambire AdEx is a display marketing network that's built specifically for Web3 advertisers and publishers.
Ambire takes a slightly different approach to the selling of ad space by giving the publisher more control. Ambire also cuts out the middle men and intermediaries you'll find in most other display advertising networks, the result is cheaper for advertisers and more profitable for publishers.
The ad platform operates in DAI, however you can purchase DAI in crypto or fiat directly through their platform.
They explain their unique model as below.
What problem does Ambire AdEx solve?
There are a couple of issues when it comes to advertising for Web3 brands.
The first issue is how a lot of Web3 brands aren't really understood by existing advertising networks. This results in frequent bans or throttling of reach and lengthy times to get publisher accounts approved.
Having a Web3 native platform should help to mitigate those risks.
Secondly is how dependent a lot of platforms are on a handful of large intermediaries who set costs and payouts for publishers.
Ambire's system allows publishers to set their prices and advertisers to book at the prices listed without third party fees.
The result is more profitable ads for the publisher, and more affordable campaigns for the advertiser.
How to get started with Ambire AdEx
To get started with Ambire, head to the site and click on "Go To Platform". Once done, you'll see a page that looks like the below.
Follow the sign up process using the method you're most comfortable with. Bear in mind if you use MetaMask or Trezor and you lose access to that wallet, you'll also lose access to your Ambire Ad account.
Once you've started the set up process, you'll be asked to fill in more details.
Complete the fields and move on to the next step.
You'll find yourself within the Ambire dashboard where you'll be able to run ads or assign ad space on your site.