Web3 CRMs - everything you need to know with Josh Hashemzadeh of Blocksee

pete_boyle:
hey he done so thanks again for joining us and today we're goin to be chatting to josh from blocks about community and communications in web three because well we'll get into it but i reckon there's a ton of problems with communications with the communities in web three but before we do i guess josh if you could just tell us a bit about you blocks what you guys are up to and how it all works

josh:
ah thanks for having me yeah

pete_boyle:
as

josh:
my name is joshua amada i'm the co founder in mo

pete_boyle:
m

josh:
locks which is essentially a web three c r m tool and so what we're doing

pete_boyle:
oh

josh:
is allowing users to just as they wouldn't web to

pete_boyle:
yes

josh:
you know aggregate user profiles segment audiences run marketing campaigns manage communication to their community but instead of sing things like a email or s m s or having personal information like your name basically give you a profile on these platforms we're using a wallet address and smart contract and building everything really on a block chaine native trajectory so this kind of compliments i think what many people see they're current text stack in web two with sales for hub spot all of the sort of trytointruse but we're really kind of filling in that gap or web three where there aren't really any tools right now so

pete_boyle:
yeah

josh:
that's that's kind of the mission right now and we're excited that if ye bringing

pete_boyle:
oh

josh:
more and more projects on and seeing what people are doing in web three

pete_boyle:
yeah it's the thing as ell because like you talk about like the crmsandleyou now salesporls all of these things and we're absolutely huge companies um and like

josh:
hm

pete_boyle:
used by so many people like i've used hub spot extensively in the past i think it's great what

josh:
right

pete_boyle:
it does it enables so much more and i'm surprised that those sort of the established players just haven't offered any sort of webthreefunctionality yet oh

josh:
it's tricky right because like you think about a company at that scale and he's like all these different parameters around how they can build what they can build being public companies now too you're not as nimble as you want to you know

pete_boyle:
yeah

josh:
when you get that big

pete_boyle:
oh

josh:
and i think with sales force and all these guys when they're that size too you're like does it even make sense for us to just build like a dashboard like a slack or

pete_boyle:
go

josh:
monday dot com which you know sales force invests in right hey kind of invest in whatever competition comes their way because for them it's like you know they have their or model they don't want to canibalize that and anything that they build has to really be a platform kind of like you

pete_boyle:
yah

josh:
can't just be this niche player at that scale so it just i think changes the approach so i've seen them try and work on things like their own block chains like private chains for the ms and i'm sure like more of these solutions are coming but really the most activity i've seen around like community management quality web three like infastructural tools and brands and native projects can really run with it's all just been like these kind of ind teams you know and i love that about webthree i like that people are just

pete_boyle:
yeah

josh:
kind of getting up and saying like what ourselves you know

pete_boyle:
yeah i agree and it's a thing like as you said it seems to be all these little into teams that are putting the stuff together highly valuable stuff

josh:
absolutely

pete_boyle:
but yeah yeah it's definitely necessary super valuable stuff ind teams putting it together and i just hope that there's enough traction there for these teams to sort of build something that then you know helps more and more people because there are some some different

josh:
m

pete_boyle:
issues and stuff that need to be addressed to bring more people into web three which will then add more value to the c r ms and the companies that need to use them in all of this but i guess the sort of on boarding

josh:
sure

pete_boyle:
issue is a discussion for another day yeah

josh:
we're working through

pete_boyle:
yes

josh:
that now and i mean on boarding

pete_boyle:
m

josh:
is a it's going to be different i think for every project but for us you know as little friction as possible is ultimately the goal um

pete_boyle:
yeah

josh:
and so right now it's it's largely wallet based but you know to have certain extensions to email have things that integrate better with the sort of webtueinfrastructure that exists right now i think that's kind of our web two point five ticket to get in everyone

pete_boyle:
yeah

josh:
in the conversation you know

pete_boyle:
no i agree there's that's one of the difficulties i see with a lot of the on rumps across the industry is like there's no bridge between web two and web three there seems to be like a hard stop there there's few brands that have taken like a web two point five approach it's like you have to have a wallet to use this and the people who don't quite understand this don't really want to keep a twenty or word seed phrase safe and understand how while it

josh:
oh

pete_boyle:
works they then can't

josh:
yeah

pete_boyle:
interact with these projects and it's like you know that's it but do you guys do you guys come from like obviously like a web

josh:
ah

pete_boyle:
to background but is it in similar industries that you were working like sort of c r ms marketing that sort of stuff the block c team

josh:
yes uh short answer is yes i think that we have really kind of diverse background i think both my my co founder partner eric and i you know kind of have an affinity for the arts and started or honestly in terms of how we got into

pete_boyle:
yea

josh:
block chain and web three i studied as a painter he studied music and literature and then found ourselves over our careers going into marketing and working with you know fortunately hundred companies and building cr ms and all of the above to help manage the infrastructure

pete_boyle:
yeah

josh:
for for creators and and for different projects

pete_boyle:
kay

josh:
that we tought were interesting um and so now you know looking at this i largely started this project because i myself was like okay i want to do some kind of project and web three around the things that i care about the communities that i'm involved with in the arts and as i got on that path very quickly as i got onto that path i was like oh my god this is almost impossible

pete_boyle:
oh

josh:
you know you're on ten spread she's just to send an invite out so we're like well you know let's let's put our marketing hats back on

pete_boyle:
yeah

josh:
and let's build the tools to help us build these communities and then we'll get to the good stuff down the road

pete_boyle:
yeah

josh:
so we're really interested being able to see also what everyone else is building i mean the amount of projects that we're working with were like you're doing what with n f ts or you're using this for for

pete_boyle:
m

josh:
this it's

pete_boyle:
yeah

josh:
it's really kind of interesting so so that's how we got into it i my day job is working with fortunate under companies doing media buying and then eric

pete_boyle:
okay

josh:
has ran marketing epartments for enterprise companies so we've kind of been in you know the ring for quite some time and then our c matt in spain he's been building a dev not just in web three but in web two you know for several years as well and then now has built you know games and stuff in web three and has a pretty extensive development background on block chain so it was just kind of an all fit for us that we all came together were ike you know let's make this

pete_boyle:
ah

josh:
and the egosystem in a tool that really lets people you know claim ownership and equity and the things that they're making and i

pete_boyle:
yeah

josh:
think that's what web three and lock chain is all about so we're super

pete_boyle:
yeah

josh:
stoked on it

pete_boyle:
that hndepecent sounds like it's like the typical sort of entreprenerial or story your past

josh:
oh

pete_boyle:
experience of what you're interested in now you see the gap in the market the problem that day trying to solve it yeah there is

josh:
definitely

pete_boyle:
definitely i think a massive gap with the communication because like communities i have this i have a weird love hate relationship with the community because i think they're so valuable for a lot of projects i'm just terrible keeping a community engaged

josh:
hm

pete_boyle:
so you know it's a real hard one for me i don't really know where to focus my time but you said that you're working with a lot of projects that you know you're kind of interest in what they're in with nftsanthey built they genuinely sought community first type things

josh:
yeah i mean it's interestin cause we see some there you know more n f t kind of p not not p f p but like n f t driven projects around community and like tokanization where people are collecting right you know some of that is p f p some it extends beyond that to gaming and another kind of consumer facing projects

pete_boyle:
yeah

josh:
but then other people are using it for more infrastructure stuff we have a client new stock yard group where they're basically using it two i d cattle with n f t they're using facial recognition to do n f ts for cattle instead of doing the traditional ear tag they're managing

pete_boyle:
cut

josh:
agriculture

pete_boyle:
cattle facial recognition

josh:
cap i mean it works as good on cattle as it does on us you know which is it was

pete_boyle:
amazing

josh:
just kind of wild and they're using this

pete_boyle:
yeah

josh:
be able to monitor you know from from the hurt to market you know kind of that entire supply chain and and understand you know where they're migrating

pete_boyle:
yeah

josh:
and eventually you can imagine them securitizing these things and allowing other people to trade cattle in a way that's totally digitized and almost gamified

pete_boyle:
ah

josh:
uh total

pete_boyle:
yeah

josh:
traditional kit right like something

pete_boyle:
yeah

josh:
as traditional as it gets and it's like

pete_boyle:
yeah

josh:
on face facing it's kind of wild

pete_boyle:
to me that's like i've always thought at that that kind of thing maybe not as specific as facial recognition for cattle but that kind of

josh:
oh

pete_boyle:
thing is like the future of nftusis like anything that can be important old and traded like you know multiple times passed between different people

josh:
s

pete_boyle:
you know as we move away even in you know and you think that you're doing in your life were moving away from sort of a paper based system to digitizing

josh:
oh

pete_boyle:
more and more the more that we can digitize and obviously with n f ts and you sort of distributed ledge being immutable and all of this sort of stuff it seems to make complete sense for ever from sort of you know ownership of car property all of this sort of stuff i never never considered cattle but it seems to be that's just you know

josh:
on

pete_boyle:
again

josh:
cattle

pete_boyle:
the next

josh:
you don't

pete_boyle:
step

josh:
think

pete_boyle:
it's a very strange one but yeah hundred percent i feel like that is the future of it um yeah

josh:
and you that makes sense when we have clients you know they're doing things with like you know fund raising from movies and film production basically using n f ts and andtoganization right i think like your point anything that has a transactional ability anything that we prescribe value to and

pete_boyle:
yeah

josh:
that we're trading or bartering

pete_boyle:
oh

josh:
can be a token it can be an n f t it can be um you know built on blockchainer or stored on block chain if like you really think about what that pertains to me it is literally everything and anything in the world and

pete_boyle:
yeah

josh:
so i think that we're going to see more of a push towards

pete_boyle:
yes

josh:
that toganization and it makes sense to

pete_boyle:
yeah

josh:
have tools to help manage that for us it's it's marketing and community

pete_boyle:
yeah

josh:
building and kind of c r m but obviously there's gaps are huge everywhere you look and i think there's a lot of room for people to build and and think about

pete_boyle:
oh

josh:
what community is for them and also what community is in this new era of the internet right i think like web

pete_boyle:
m

josh:
to so many people understand it as like just what facebook and google allow you to think about it right because it's where you have your profiles or whatever but when everything is connected and in a way that block chain is and you can build smart contracts that say that there's unique activations or you know condition based principles for you to interact with this community or there's token gates or whatever the way you engage with community i think is also going to change dramatically the way that you have opportunities to build brand to tell stories to engage people to create value i think it's going to be is going to be pretty immense and totally different from whatever we've seen in the last ten twenty years

pete_boyle:
ah no i agree these are going to change and i don't think anybody as really figured it out perfectly yet is there like common problems and mistakes that you might see in your work with communities and people building communities and web threes or anything they like is perhaps a problem as we move into this sort of more community based businesses

josh:
sure yeah know great question and obviously coming off of bare market here like there's

pete_boyle:
m

josh:
there's been a lot of destruction community

pete_boyle:
m

josh:
there's been a lot of i think false

pete_boyle:
oh

josh:
promise to community and so i think there are a lot of problem inherently with with the promise

pete_boyle:
oh

josh:
of offering that

pete_boyle:
ah

josh:
and then also with

pete_boyle:
oh

josh:
how people perceive you know the value that they'reactually delivering to these communities

pete_boyle:
yeah yeah

josh:
on that i think you know you'll see that in this market a lot of the bad actors have kind of gone away and you see that if there wasn't something that was there previous to a high floor price m chances are didn't really have a community chances

pete_boyle:
yeah

josh:
already had a bunch of people who were interested in making a quick book that wanted to flip something tale as old as time but

pete_boyle:
yeah

josh:
i think when

pete_boyle:
yeah

josh:
you think about the people were

pete_boyle:
yeah

josh:
still existing in the space the people were actually having positive traction and and are seeing growth with n f ts

pete_boyle:
oh

josh:
and the omunitis that they're they're building on web three think

pete_boyle:
a

josh:
of top shop i think of actually infinity um you know nice and a lot of the luxury brands are geting into the space now all of these companies and an organization s like they had a community real ommunity of people who were buying goods from them who were going to their events and services were championing their products years for decades even right that takes it doesn't get built overnight it's there because

pete_boyle:
yeah

josh:
they've been

pete_boyle:
oh

josh:
there it's because they've done the leg work and they've had this kind of relationship to their their end user all the people that were popping up with you know these n f ts on the open sea they literally heard about it on discord

pete_boyle:
oh

josh:
or from a friend or someone made a ton of money

pete_boyle:
m

josh:
and they just wanted to get it on the action and i think like that's not always the best way to build community and trust you know the get go and so i think

pete_boyle:
yeah

josh:
you need to really focus on what your value proposition is

pete_boyle:
because i think you kind

josh:
yeah

pete_boyle:
of on something there that i often think about with these all of these huge brands that are in the space seemed some positive attraction a lot of the time you know as you said they've been around for decades and so when they plan something like this they're not planning to turn a quick profit in three six months they've got a longer term vision

josh:
yeah

pete_boyle:
of how this is going to be working and i feel like a lot of the projects that have come up and sort of died off very quickly as you said they were just there to try and pump that floor price up so that they could make a quick book it was it was always a short term play and that's never goin work

josh:
yeah

pete_boyle:
because all that you do then is to attract a community of people who were just looking for short term games and so as soon as they've got it they're off on to the next thing which the bear market now is not web three it's you know everyone's probably moved off to a i to see ow they can make a quick book there yeah

josh:
yeah everyone's like chatgbtno

pete_boyle:
exactly i can spin this

josh:
but

pete_boyle:
a thousand

josh:
no

pete_boyle:
ways that's great

josh:
oh

pete_boyle:
yeah

josh:
but you're totally

pete_boyle:
yeah

josh:
right and i think like you know tink about what that does also for your team right if you're running a project than you guys are trying to deliver x value or become the next big company like how are your employes in your cour team going to feel

pete_boyle:
okay

josh:
when ninety percent of your community is gone the next day and you know like they're gonna think that there's job secure they're ot going no think that there's what you guys are building is genuine you know i think

pete_boyle:
yeah

josh:
it becomes a kind of house of cards in a lot of ways and

pete_boyle:
yeah

josh:
i think you just want to avoid that right with any community web two web three or just analogue plane in the real world do you just want to make sure that there's trust between people and i

pete_boyle:
yeah

josh:
think for us like our approach these tools is like we want to integrate as much to the first part of data as possible right so like

pete_boyle:
yeah

josh:
for us plugging into websites allowing token gated experiences to live natively on branded pay is rather than you're discord or telegram where people may be unfamiliar or or unsure of how to navigate you know by creating secure protocols

pete_boyle:
okay

josh:
well branded protocols that build your brand trust i think we'll see a real push for a community and i think also a real push for for brands to own their own data and to own

pete_boyle:
m

josh:
their own engagement which i think is very exciting because right now it's all going so like five companies it's like it would

pete_boyle:
yeah

josh:
be cool to see that spread around the world

pete_boyle:
what do you think what do you think the reason for that is though i mean i think i've projects that i've been sort of interested in and you know joined their communities and stuff

josh:
m

pete_boyle:
for me one of the issues that i always think is that you know we spoke about this just before we hit record which was just the channels that being used for communication are so suboptimal like

josh:
yeah

pete_boyle:
you know i'm joining these projects because i'm kind of interest what they did miss ninety percent of the updates because

josh:
yeah

pete_boyle:
you know is discord in particular is like it's a telegram is kind of worse i think in a way it's like a fire hose of information somebody you know releases like an announcement everybody comments like whatever and it's gone in the and there's no way i'm going to scroll back through like you twenty fifty a hundred messages see

josh:
sure

pete_boyle:
what it is

josh:
that

pete_boyle:
yeah

josh:
hundred per cent and i have experienced discord overload telegram in the same way and it's it's really hard because you join know five projects to learn about the space and then all of a sudden you have five hund notifications and everyone's

pete_boyle:
yeah

josh:
chattering about floor prices and all these things that are totally distracting from either the cor mission or why you joined or whatever

pete_boyle:
yeah

josh:
i think simplifying

pete_boyle:
ye

josh:
that makes sense and this is part of why we want to take an approach where you know you

pete_boyle:
ah

josh:
can aggregate more of that either to your site or to channels that you own um so if you need to come back that there's no confusion is the oh there was an update on discord or your this inner face moved somewhere it's like it's some kind of familiarity there um and i think also in terms of managing the communications score telegram they're very much

pete_boyle:
oh

josh:
like total group check you know having direct lines of communication to your two users also makes sense i think it's something that you want to think about for your community do we need to have a group jbyouknowsometimes

pete_boyle:
yeah

josh:
it's counter addutiveto to the project and how they here executing on things also to know that those tools were not made for web three right they were kind of shoe horned into the role and because of ivirality or whatever on on the internet like they just became the kind of status quo for a year or two and i think like people should not just assume that that's the de facto way to do it which is very quickly when we started taking that approach were like this is really inefficient community managers hate it because they're having to go between

pete_boyle:
oh

josh:
so many different platforms just to manage

pete_boyle:
ah

josh:
a communication which means that largely

pete_boyle:
yeah

josh:
they're not communicating effective you know it's all kinds of things like this that you want to streamline and we have the answers to right there's interfaces for these things for businesses for projects just haven't really been built yet in web three which is why

pete_boyle:
yeah

josh:
we've built them and we're bringing them to to everyone with blocks

pete_boyle:
a classic because he said light that direct communication between brand and consumer what would you like how would that look like in web three

josh:
yeah

pete_boyle:
i mean web to

josh:
for

pete_boyle:
is obviously

josh:
sure

pete_boyle:
going to be sort of email is it still email

josh:
hm

pete_boyle:
how do you think it's going to change

josh:
i think all of the infrastructure that exist you know i'm not disheartened or disillusion i mean it's going to be here for for some

pete_boyle:
yeah

josh:
time you know we've kind of married to it

pete_boyle:
yah

josh:
but i do think that we're going to

pete_boyle:
h

josh:
just add layers to that right it's not it's not this or that to this and that situation um and i think with web three you know having the ability to air drop to people's wallets and have financial activations imbedded in promotions in coupons in um you know starbuck is doing rewards and stuff now it's like that might not be a text message or something but for you to be able to go into a place and have a way to interface with it that is unique or reflecting of your experience with that brand like that's something that i think is very new that email can't do or if it does it's kind of pieced together through three or four steps this i think

pete_boyle:
yeah

josh:
could be really seamless you may come into a place you may not even know that you've been air dropped something you may have a promotion there you may unlock something there you may get a perth or a token gated experience um you know all of those things i think are really cool acted asians that you know people haven't really dove that that deep into yet you know i think about ouknowniki with the resale market you know they're starting to do n f t s and what it would and to secure tis collectebles and things like that like yes you have the resale value and i think the immediate things that everyone's seeing but also to see everyone that's engaged with those products in a public leasure to have that kind of information be visible and to understand how you can reach out to these people were to to manage air drops or to drive value in legend for companies like there's

pete_boyle:
m

josh:
a lot of communication and i don't know just the way to kind of aggregate people online is totally different than than what we've seen in web two and i'm excited to see kind of what people do with that and how something like air drop you know it sounds so simple but it could be any type of smart contract or any type of coded experience which we know with the internet it could be anything right so it's like

pete_boyle:
yeah

josh:
i think that there's a lot there for us we're focusing primarily on

pete_boyle:
yeah

josh:
air drops we do want to do token gated chat so you do have the kind of privacy and security exclusivity that the brands want to build around their products and services um but we also imagine this being extended to to chickens right proof of attendants for for q r cos and using that for for ticketing and understanding that you know when you redeem this that maybe you're now on a different customer journey you redeem this because you went to this event you get this collectivle that gets you into this niche section of the community and so you're engaging with with people that are really maybe at the event that you went to are interested in the artist that you were there to see or the brand or whatever that you were trying to engage with and i think that you'll have a lot more nuance there and in that nuance you'll get a lot of create ay

pete_boyle:
yeah it's interesting because i mean i come from like a long history of helping software companies with growth and always without fail the highest the new channel has been email because it is as you said it's that

josh:
hm

pete_boyle:
direct one to one and i spoke to somebody who runs like a wet through marketing agency recently and she was saying that in the summer they ran a camp for a client and email was the highest revenue channel and i think it's because you know you mentioned that wallet wallet communication isn't quite there yet but it's really inter

josh:
m

pete_boyle:
to think of how that nuance could work with sort of air drops of officer thinks because it adds so much more what can be done now with mail that is like the primary revenue

josh:
yeah

pete_boyle:
driver for so many businesses you know you go to an event but you engage with such and such of the event that tags you to get something different a direct communication to you there's just deeper levels i guess like what we can do with email now am i right in thinking that

josh:
sure

pete_boyle:
through what you guys are building you could essentially do what email does now with sort of on boarding with nurturing people with offering pons prom is all of that sort of stuff but it could be more targeted and more personalized based on their not just digital actions but in real life actions as well

josh:
absolutely absolutely and i think you know my background being in marketing also and think about you know growth drivers for brands um you know doing a lot with social media marketing and promotion email is always really effective

pete_boyle:
yeah

josh:
but sort of in the rest of that ego system where you're all just on these on these platforms lot of it is impression and interest categories right so it's it's

pete_boyle:
yeah

josh:
trying to get you almost like click bat to engage with something i like

pete_boyle:
yeah

josh:
something and then okay how

pete_boyle:
yeah

josh:
can i pull that person deeper into a funnel right but

pete_boyle:
yeah

josh:
with web three what we're seeing and you know we always like to talk about it

pete_boyle:
oh

josh:
blocks the death of cookies right and how web three will kind of play a role and supplementing that you know obviously for those istening is fourteen

pete_boyle:
m

josh:
you know led to a lot of

pete_boyle:
oh

josh:
privacy concerns for companies and their ability to target people as people are able to protect privacy a little bit more actively now we're seeing that impressional data is very hard and tricky to navigate then because it's it's smaller sub sets of groups you don't know who's opting and you don't have the same kind of attribution models so what we're seeing with web three is a way to do this is like okay well instead of focusing on the impression or the interest category that's really kind of top funnel here's a public ledger without needing to know anything about the person everything that they've purchased every smart

pete_boyle:
yeah

josh:
contract that they've transacted with so you can imagine if there's like a proper tagging system on these transactions and the companies nd smart contracts that you can start to really oh down you can really start to get personal and the things

pete_boyle:
m oh

josh:
that really matter that person um the experiences that y're going through how they're checking in and it's going to change i think the access that people have as brands to their end user by removing a lot of the intermediaries that that kind of safe guard that that data or kind of mask that data for their own game um

pete_boyle:
m

josh:
and so i'm really excited to see kind of how that plays out and we're already seeing i think with marketing this push even in web too right from like new players like amazon where they have so much transactional data they really become a disruptor in the space almost because of that access and so meta and all these other people are trying to figure out how do we get into

pete_boyle:
so

josh:
metavers so hat we can you have ome of tat transactional information google getting into shopping and you know transport and and things that are more you know uh

pete_boyle:
m

josh:
solid you know at then just kind of like pointing you in a direction and saying hey

pete_boyle:
m

josh:
i think this person likes this try and send some adds to them it's

pete_boyle:
yeah

josh:
really like no this person bought this person actually

pete_boyle:
yeah

josh:
went to that event this pers is actually re selling this at at this kind of rate let's start

pete_boyle:
yeah

josh:
thinking about activation based on that you know

pete_boyle:
yeah that is really quite interesting in lat said with email is it is a numbers game with email because you are sending out lots of stuff to try and identify those people who like a who like b who have done x who want to do why once you figured that out that's where the money

josh:
right

pete_boyle:
comes in but to be able to look at somebody's actual on chain interaction that haven't be able to understand basically cut out a lot of the trial

josh:
yeah

pete_boyle:
and error and go straight to that point that could be really quite cool really quite useful for

josh:
and

pete_boyle:
a

josh:
what's

pete_boyle:
lot of brands

josh:
even

pete_boyle:
and

josh:
crazier

pete_boyle:
a lot of people

josh:
is like you

pete_boyle:
as

josh:
can

pete_boyle:
well

josh:
imagine how and so like

pete_boyle:
m

josh:
with stuff now with like you mentioned air or generative type type

pete_boyle:
yeah

josh:
platforms like

pete_boyle:
ah

josh:
you could start then having a i custom

pete_boyle:
oh

josh:
target so you can have a smart contract and like your activation but then start delivering a custom image n f t based on everything that they've collected that will be

pete_boyle:
yeah

josh:
more palpable you know palatable

pete_boyle:
yes

josh:
for them you know rather than like

pete_boyle:
yeah

josh:
one campaign that goes everywhere so it's

pete_boyle:
this

josh:
like the

pete_boyle:
is

josh:
there's

pete_boyle:
this

josh:
a

pete_boyle:
is

josh:
lot of things that i think are in

pete_boyle:
so i was just gone this is this is something that i've spoken

josh:
oh

pete_boyle:
to people about as well like when everybody is now saying to me like i still working on web though veryone's moving to and i'm like i don't think it will be one or the other the two technologies are

josh:
no

pete_boyle:
going to be in linked and like beneficial to one another in not not immediately but a couple of years down the line they're going to be so much more powerful together

josh:
hundred percent and i think if you look at a i really what what drives the

pete_boyle:
oh

josh:
power of a i is you know quality transparent

pete_boyle:
yeah

josh:
information sets that you can

pete_boyle:
yeah

josh:
trace and verify right block chain is nothing but that like

pete_boyle:
yeah

josh:
it is literally a ledger of however

pete_boyle:
yeah

josh:
thing is interacted what information exist so it's like for a to be able to index that

pete_boyle:
oh

josh:
i think it's just gonna make it more efficient right

pete_boyle:
m

josh:
and doesn't have to go through these

pete_boyle:
yeah

josh:
like opaque you know different different users or have just

pete_boyle:
yeah

josh:
like the people that are using it refine it you can look at the whole

pete_boyle:
eh

josh:
network and learn from that

pete_boyle:
that's the thing a lot of the stuff that you see that's produced by a now within a second you can be like a i because it's very flowery and it talks around the point and it's vague

josh:
m

pete_boyle:
but

josh:
hm

pete_boyle:
if you had that sort of more specific date set as the prompt to let it jump off from there from yeah that would that would be so much better interesting

josh:
like remember this person from that event they're trying to reach you like you know it's

pete_boyle:
yeah

josh:
like

pete_boyle:
yeah

josh:
ill know like basically like base on transaction that'll know how to make it the most engaging for you so there's a level of trust there and then there's also a level of like okay it's actually verified based on something that i i've done not just like what

pete_boyle:
oh

josh:
other people have told this a i you know about the world

pete_boyle:
yeah

josh:
so i think like

pete_boyle:
yeah

josh:
you talk about accessibility to as a way to kind of steer it right it's like if only a nice amount

pete_boyle:
oh

josh:
of people have access to it and it learns from only that nice subsectthaf people like how effective is that a really on a global basis like is it really just you know is it or bad there's

pete_boyle:
yeah

josh:
people that are debating it but i think the more information the more accessibility and the more democracy within that data for all these models the better i think we'll all be from it

pete_boyle:
yeah i agree

josh:
see

pete_boyle:
and then obviously that data is what's going to make the sort of ms so valuable as well and so valuable for companies but what really

josh:
what

pete_boyle:
should you be looking for when you know if there's a brand out there that's looking for a cram to help them sort of inform their marketing decisions what would i be the key features that you've got to look for

josh:
sure yeah i think like right now the number one thing that we're going to see from any agency or team wanting to adopt it is just easy es right

pete_boyle:
yeah

josh:
i think there has been too many people that built

pete_boyle:
okay

josh:
s that are that are you buy engineers for engineers we need tools that are buy engineers or marketers or forest like the artist or for for you know the common person is going to see an add an end love this apt you know that's that's i think the goal that we need to get to i think when you're looking specifically

pete_boyle:
yeah

josh:
at feature sets and things like this you want to have someting that's natively built around wallet right i think there's a lot of people when you search you know cram for web three projects there's a lot of web two things that come up like zohoandnyou know sales force you got t understand where the limitations in that are you have to understand like what is that you're trying to do with your community you're just trying to send emails to a collection of n f t holders like hub spot maybe maybe for you but if you're trying to do more

pete_boyle:
eh

josh:
activations think about token gated experience

pete_boyle:
ye

josh:
is

pete_boyle:
yes

josh:
aggregate more first party data to your your website you want to look at at c m that are really catered to a web three audience that may offer you plug in tools like that we for forms and and chat that can live natively on your website and then also things like legend i think is really excited exciting for web three specifically because we operate off of a smart contract to formulate all of our projects smart contractor wallege address it gives people a great opportunity for

pete_boyle:
m

josh:
legion as well so you know if you're looking at there marketing communities if there's a smart contract associated with the community that you're interested in maybe people who are running on discord whatever

pete_boyle:
m

josh:
you can go ahead upload that smart contract and get legend understand really how you can lever that public ledger to maximize your reach and to maximize your your marketing success i think is going to be key for anyone looking at webthreecrm right now

pete_boyle:
uh interesting yeah i think i think you hit the nail on the head there with one of the things that bothers me so much is just that user experience i think

josh:
sure

pete_boyle:
unless that improves that that sort of main stream dream the web three projects is just not going to happen because you know i always think at the minute even just you know signing up for a wallet and having different wallets you know your hot wallet your old wallet to keep things safe all of this kind of stuff yeah i get calls from older relatives to add email to their new

josh:
yes

pete_boyle:
phones there is no way these

josh:
yeah

pete_boyle:
people are going be able to like you know link you have multiple wallets and do it and all of this it's just way too complex so i think ux is definitely going to be the key think but then once that's there it would be quite interesting as more and more people board and use wallets

josh:
yeah

pete_boyle:
what it could do for us all

josh:
yeah i mean i think it's going to be a challenge to get any seven year old relative to start you

pete_boyle:
ah

josh:
know holding seed phrases and treating you

pete_boyle:
yeah

josh:
know from different chains and stuff to get the right

pete_boyle:
yeah

josh:
token so i feel you on that one for sure i think for us it's

pete_boyle:
oh

josh:
like we got to start there with the building blocks um you know which

pete_boyle:
yeah

josh:
represents still the sizeable community about eighty million plus you know active wallet holders in growing but then also

pete_boyle:
oh

josh:
partnering with brands you know really as the c r m we're looking at the agencies we're looking at big brands to form partnerships early on to figure out

pete_boyle:
m

josh:
okay well how do we get your massive communities engaged with these new technologies and ways that are not intimidating but elevating to the their end experience right we don't want to detract from what these brands have already built that's why they have the communities that they have so

pete_boyle:
yeah

josh:
things like fat on ramps tokens things like email integrations for wallets or custodio wallets these are these are things that i think we've seen have have you know positive impact i think o coin base one of the last stand bagbrokerages now but you know they were really good early on about focusing on inter face focusing on integrations with email and existing infrastructure

pete_boyle:
oh

josh:
and just being totally transparent with that entire process and trying to things to the the utmost degree i'm giving

pete_boyle:
oh

josh:
a sort of shameless shout out to the coin base for some reason but it does prove the

pete_boyle:
yeah

josh:
point that that you know i think if you go with that echo

pete_boyle:
yeah

josh:
and users will stick oh

pete_boyle:
it's the same thing like ou know i often think of finance same thing but like you know they have that they you sign it with an email address and it is basically

josh:
hm

pete_boyle:
for most people a sort of web to experience to sign up to that brand the wallet and everything you have nothing really to do with benefit pros and cons to that but forgetting people

josh:
oh

pete_boyle:
on and actually use the prod that's just so much easier but you mentioned like you going after big brands and agencies because that's who you going to get the most value out of this do you guys assess

josh:
sure

pete_boyle:
like who's a good fit and who's not and then what would they need to look for in you guys to assess whether or not this is a good fit for no is there any like key indicators that would be like yeah this is what we need for you looking for them as a client or them looking for a c m like i'm trying to just think about how they make that decision

josh:
sure and we try and cater to to

pete_boyle:
m

josh:
all audiences right i mean obviously see as you said agencies and the larger companies like that have the community that have the spend and the budget for these things are kind of our first tier but we also want to tear down to individual creators and influences that

pete_boyle:
oh

josh:
you want to be able to look at their community is and this applies for brands and agencies as well they're saying these are the communitis that we have these are the brands that we're representing how can we add value to something that we already have in a way that's as built on web three that's dynamic that's creative and that might give us some kind of differentiation in the space that we're in so you know the example that i gave you earlier that was an individual project the cattle ranches right so it's like they wanted to take a very traditional market create a more securitized way of monitoring their assets and monet them know sort of in the egos stuff with agencies there working with with either celebrities like we have medicurio that has done things with dennis rodman in the tyson collection you know for them they were like okay here's a personal brand here's a personal product can we elevate that with gamified experiences how do we give them more access to the communities that are following them on social media if you think that there's something that you can monetize in terms of the reach and the audio and the community that you've built in a way that gives you more insight into who it is that you're interacting with or who your fans are that's really where i think the value drivers are

pete_boyle:
oh

josh:
so if you're an agency

pete_boyle:
oh

josh:
that's working with brands if you are a big brand and you're saying you know what i want to know more about how my actual users are attending our events or are purchasing our prodc or how they're reselling our markets you know i mentioned nice a couple of times but their resale market every year is like

pete_boyle:
yeah

josh:
almost a billion dollars it's like they're not getting any of that resail right now it might be prudent to them to be able to put an n f c ship in the sole of each shoe that ties to an n f t so when you trade at you can you kind of hold your phone to it authenticate it right there and then

pete_boyle:
yeah

josh:
you don't need as many intermediaries it's like a whole process that enriches something that already exists

pete_boyle:
ye

josh:
around their products in terms of how people resell it collect them uh and it also can give royalties to maybe artists that they collaborate with right so it could become more of a marketing in kind of a way to position themselves as as an artist platform

pete_boyle:
yeah

josh:
or or a more collaborative platform which i think that they've taken that approach and many brands are today so i think that there's there's a lot of opportunity there and if you're brand i want you to be thinking like as creatively as possible because i think there's more possibilities than you're probably thinking about right now and the only way

pete_boyle:
yeah

josh:
that you're really going to get into them and nderstaning which ones are trying em out

pete_boyle:
i guess that kind of like is the summary for this whole thing it s like a good web three c m is going to take the sort of personalization that exists and offered just a deeper more nuance level to that that is going to enable brands to have better communications that are both more valuable for the users and more profitable for the brand everybody wins everybody's happy it's just

josh:
yeah

pete_boyle:
better

josh:
it's just better it's just better

pete_boyle:
yeah there

josh:
it's

pete_boyle:
you

josh:
totally

pete_boyle:
go

josh:
true and it's why

pete_boyle:
yeah

josh:
like this is why it's being built like no one re invents the internet because it's worse you know t's like

pete_boyle:
yeah

josh:
like the there are actual things

pete_boyle:
yeah

josh:
that we were trying to solve like it's something that we're all

pete_boyle:
yeah

josh:
you know really gunning for and i think it's something that that makes sense because also

pete_boyle:
m

josh:
for these brands that are doing that it's like yes and more nuance and customers experience for the end user but you as a brand also are learning more about your community and can enrich the kind of trust that you have with them you can create experiences that are more empathetic to the subsex of your community and how you're servicing them right it's not this one blanketed thing because your impression school your cost per click on google said that that you had a hit rate here and so you're just kind of shooting in the dark it's like you own the data

pete_boyle:
yeah

josh:
you can see the end user

pete_boyle:
ah

josh:
you can see what's in their wallet you can it's a total

pete_boyle:
yeah

josh:
public way to engage in other people can build on that infrastructure with you which is amazing

pete_boyle:
yeah perfect i guess we'll kind of wrap things up like a nice way to finish it but i guess to finally finish up where's the best way that people can get in contact with you guys find you well add links to everything below all of this as well but just if they just want to listen to this and immediately go off and find you guys where should they go

josh:
efnitely so you can always find us on our website blocks dot co you can also find us on instagram blocks dot co or twitter block c m book demo we'd love to see kind of what you guys are working

pete_boyle:
oh

josh:
on and how we can help

pete_boyle:
perfect cool again thank you for the tiling it's been really interesting and now i've got to go away and think about the future of c r ms and how i could better leverage them

josh:
yeah

pete_boyle:
so you give me a lot to think about thanks

josh:
as sure are you are you doing anything right now with with you mentioned tha you're trying to build some

pete_boyle:
oh

josh:
community and stuff are you working on any kind of web three projects

pete_boyle:
yes but i will save those for another time but yeah i'll happily talk through with you when this isn't recording yet oh

josh:
got it got got it very cool

pete_boyle:
perfect all right thanks again josh and yeah everyone go check out blocks i'll put the links in descriptions and on the pages and everything below so you can easily find them and yeah the most of

josh:
thanks for

pete_boyle:
c

josh:
having

pete_boyle:
r

josh:
me

pete_boyle:
ms in web three thank you

josh:
oh

pete_boyle:
yeah

josh:
cheers

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