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Despite Previous Ban, Floki Inu Restarts Its Controversial Advertisements in London

Quick take:

  • Floki Inu resumes its controversial advertisements in London.
  • Floki Inu ads were previously banned as they were tagged as misleading investors.

Floki Inu just announced a new ad campaign aimed at commuters who use London's bus and subway systems. Floki Inu, a memecoin based on the Japanese Shiba Inu dog breed, is named after Tesla CEO Elon Musk's dog.

The previous ad campaign, which began in October 2021 and lasted around two months, was investigated by the Advertising Standards Authority of the United Kingdom (ASA). 

When the campaign was still running in November 2021, the advertising industry authority announced it had received complaints about the commercials not complying with the standards and had launched an inquiry.

Finally, in March 2022, the ASA determined that the Floki Inu advertising with the strapline "Missed Doge?" was false. "Get Floki" was deemed "irresponsible," and they were banned.

Floki Inu spin up another campaign

On April 23, the Floki Inu team unveiled the new advertising on Twitter, followed by a Medium corporate blog. "The 22nd London campaign will begin on April 25th! "With 100 bus campaigns and coverage of the London Underground, this campaign will take over London," the tweet stated.

The new campaign will run for four weeks starting today. Floki Inu advertising will appear on 100 bus supersides, 18 cross-track (big posters), and 185 small posters across the London Underground network during this time.

Let’s wait and watch the authority's actions this time.

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