What are Web3 advertising networks?
Specific Web3 advertising platforms and networks take the unique culture into account.
They often have relationships established with specialist Web3 publishers and outlets. Which means you're more likely to get your ad or press release in front of the right people.
In addition, these specific Web3 advertising companies understand the culture that comes with Web3 and so can better advise on your assets to make the best impact.
The best Web3 advertising networks
You should always do your own research and find the Web3 advertising network that offers the best service for your needs.
We've got detailed reviews and user insights above to help you with that. However, if you're looking for a quick and dirty guide to some of the most popular in the space, we've listed them below.
Best for mass reach
CoinZilla is one of the largest crypto-specific ad networks. On their site, they boast they have over 50% of the market share.
They offer multiple advertising opportunities for Web3 companies and projects.
Coinzilla offers a number of interesting features. You get the usual ability to optimize placements and budgets, but you also get a selection of ad types including...
- Banner ads
- Native ads
- Interstitial ads
The customization options are pretty great. And thanks to their size and history, they offer incredible reach.
One of the key advantages of using CoinZilla for crypto ad banners is its large and active community of crypto enthusiasts and investors who are more likely to engage with and take action on crypto ad banners.
2. Ambire AdEx
Best for reduced ad fraud
We've all been there when running ads.
You set up a campaign and see loads of views but barely any CTRs. A lot of people fall victim to this form of ad fraud. Something Ambire's Ad Exchange is challenging.
We like Ambire because they're not only combatting fraud, but they're staying within the belief set of Web3 and protecting user privacy,
They also have a self-custodial approach to the funds earned by publishers, which is pretty cool.
As with the others on this list, you get the ability to target ads by location and interest and you're given a number of different options for the ad format.
Ambire are definitely worth checking out if you're worried about user privacy and want to help grow the Web3 culture.
Great for crypto-focused brands
BitMedia.io is a cryptocurrency-specific ad network.
It allows advertisers to to place ad banners on a variety of websites and platforms, and target their ads based on factors such as the type of cryptocurrency, the location of the audience, and the type of website or platform where the ad banner will be shown.
As with the other ad exchanges, Bitmedia will also offer different types of ad format so you can make the biggest impact with your offer.
They also offer a detailed analytics dashboard which allows advertisers to track how effective their campaigns are in terms of impressions, clicks, conversions and more.
It;s a great tool for crypto brands to run and optimise campaigns.
BitMedia.io also provides support for multiple payment methods including Bitcoin, Ethereum, Litecoin and other popular cryptocurrencies so that advertisers can easily pay for their campaigns without any hassle.
Best for advertisers who need assistance
CoinTraffic specialises in crypto and Bitcoin ads. I say specialises in this as their publishers are generally crypto-focused websites.
You get good segmentation and targeting options as with the other options on this page.
What's great here is that CoinTraffic offers access to some of the most popular sites in the industry such as WalletInvestor, NewsBTC, CoinGape, and CryptoGlobe. This allows advertisers to get their message out to a wide range of potential customers who are already interested in cryptocurrencies.
CoinTraffic also offers detailed analytics about campaigns so that advertisers can track their progress and adjust their strategies accordingly.
Advertisers can get real-time data on impressions, clicks, conversions, and more so that companies can optimize their campaigns for maximum effectiveness.
You could also reach out to their team of experts to get some hints and tips on how to improve your campaigns.
Best for press releases
Coinscribble is a little different from the other entries in this list.
While they focus on things like display advertising, Coinscribble helps with press release placements.
With connections to hundreds of crypto websites, Coinscribble can guarantee coverage for your company. They've partnered with a number of big publications in the space which includes the likes of CoinTelegraph.
The best part about using Coinscribble is that you don't need to worry about display advertising or any other costly marketing strategies.
All you need to do is provide them with your press release and they'll take care of the rest. Their team will make sure that your message reaches its intended audience quickly and efficiently.
So if you're looking for an effective way to spread the word about your project, Coinscribble is definitely worth considering.
Why do you need to advertise in Web3?
Web3 is often thought of as the "community first" era.
Brands are all jumping at creating their own community as that's where a lot of the organic growth comes from.
But if you've got the cash, a good ad campaign can shave weeks or months off your growth.
Advertising isn't a case of replacing organic growth, but it should be used in conjunction with it to supercharge the speed at which you attract new people.
And finding the right Web3 advertising platform is key.
Different kinds of advertising on Web3 ad networks
if you're looking at buying ads, there are a number of different kinds you can go with.
Below are a few of the different advertising options you could explore with crypto advertising.
Search ads are advertisements that appear on search engines like Google.
You target the terms people search for and hit them with a simple offer. Here's an example.
You can tell they're ads from the "Ad" mention on the left.
These are difficult to run for Web3 brands, especially crypto-focused brands. There's a lot of rules and regulations in the space.
If you head to Google and try searching for something like "Crypto investing services" you'll often see no ads as it's so heavily regulated.
There's a lot that goes into an effective search ad campaign, but for Web3-based brands it's often not worth it as the ads get taken down swiftly.
Social media ads
Social media ads appear on social media channels such as Facebook, Instagram, Snapchat, and Twitter.
They're often in feed and look like a normal post (see below example).
They work well because they fit in with the experience of social media.
For crypto-focused brands, I would recommend trying Twitter first as that's where a lot of the Web3 users spend time.
Thanks to the data collected by social media, targeting of these can be pretty detailed.
Banner ads are a great way to get your offer in front of the audience of big publications.
Banner ads are usually placed at either the top or the bottom of a page, You can also have them placed on the sidebar.
The placement is up to the publisher and where they think they can place ads without ruining the user experience.
You'll often pay for these ads on a CPM (or cost per 1000 views) basis over clicks.
Which means they're often better for reach and brand recognition that driving sales.
A native ad is a type of digital advertising that aligns itself with the style and formatting of the platform it appears on.
You know when you're on a news site and there are "recommended" articles to read?
Often, some of those are not from the brand recommending other articles they've written, but are ads that link to another site's content.
These are great for getting serious readers of news onto your site to read more of your content.
Because they look like just another news story, people are less likely to ignore them.
Press release placements
Press releases are written by a company to announce new products, services and other major news from the organization.
With the right distribution, you can have your press release appear on big news websites making sure you're reaching a big audience.
Press releases are often less promotional than other ad formats but, with a good copywriter, can provide you with some great reach and traffic.
The other issue is they can be difficult to obtain without a good partnership.
How to choose the best advertising network in Web3
So there's the basic information on ad networks you're going to need to know.
Choosing the best one for you will come down to assessing each network and how it fits with your needs. Here are a few wof the key points you'll want to address when analysing the networks.
1. Determine Your Target Audience
Start with the audience.
Who are the people you want to reach, and where are they going to go for information and entertainment in the space?
If they watch videos, use Google to put ads on YouTube.
If they read news, go to a display or PR network to get your ads on big news sites.
Once you know who the audience are and how they like to consume information, you can look at your goals.
2. Outline your goals
Goal setting is key and it also depends on the audience and your offer.
Some audiences will be keen buyers who need little compelling.
Others might need some nurturing before signing up.
In the case of the former, direct sales focused ads work well. the latter, you'll be looking at driving traffic and increase reach and brand recognition.
Identify what you want to achieve with your ad campaign.
Knowing what you want to achieve from your ad network will help you identify who to partner with.
Evaluate the Networks and Reach.
You need to marry your audience and goal with the network.
Find a network that offers the kind of ads you need, to the audience who are your most ideal customers.
Once you've managed to find the overlap, you can reach out to the brands or sign up to find out more information. Before running any ads, you'll want to set budgets.
3. Compare Realistic Goal Metrics and Cost Estimates.
Different networks have different costs.
Some charge for impressions, others for clicks.
You need to know how much you have to spend and how much it will likely cost for you to reach your goal.
Use these statistics with the general information supplied by the ad networks (their benchmarks) to figure out where your cash is best spent.
4. Finalize a campaign and run a test
once all of this is done, you can set up your first campaign and run it as a test.
I always like to run tests on two networks at first to see who offers the best results.
Once I know who's providing the best results I'll cut off one network and focus on optimising the other.
5. Optimize and improve
You'll now be pulling in data from the ad campaigns.
You could just let it run, but you'll be losing money. the best campaigns out there are improved and iterated upon over months.
Look at the data and find where you're seeing the biggest drop-offs and lack of conversions.
Go to those elements or stages in the funnel and see how you can improve them.
Make improvements and re-run the campaign to see if the results improve.
If they do, move on to the next drop-off.
If they don't, try something else.
Rinse and repeat.
There are plenty of great crypto and Web3 advertising networks out there to help you increase the reach of your brand.
Choosing the right one is key to getting the best results and this short guide should help you find the best fit for your needs.
And if you want a quick recap, here's the key points.
- Web3 advertising is a specialized form of promotion that takes the culture into account.
- Advertisers can optimize placements, budgets, and advertise through banner ads, native ads, pop-ups and interstitial ads.
- Web3 advertising networks such as Coinzilla, AdEx, Bitmedia and Cointraffic are popular choices to get your message out to potential customers interested in cryptocurrencies.