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The Best

Decentralized social networks

Social media took the world by storm when it was first introduced.

Facebook in particular was a game changer. It made keeping up-to-date and in touch with friends so much easier, completely ignoring distance and location of friendship groups. The platforms redefined the way friendships work.

But as the years have gone by, there's been a lot of negative press with social media. Most of which has been earned.

From the selling of their user's private data, rampant bot usage to inflate stats and engagement, and manipulation of content to influence all manner of real-world decisions, social media is no longer the darling tech product it once was.

Decentralized social networks are now popping up all over the place.

They're aiming to retain the usefulness of connection social networks offer, but without the security or manipulation risks. Here's a few of the best decentralized social networks available today.

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Revel is a social platform allowing users to create and trade NFT collectables of people's personal media.
  • Giving everyone the ability to create NFTs
  • Makes social media profitable for the average user
  • New offer, not yet tested
  • Mint photos
  • Mint vidoes (coming soon)
Farcaster is a decentralized social network.
  • Decentralized
  • Only on iOS and Mac right now
  • Invite only right now
  • User owned identity
  • On-chain and off-chain elements
Mastodon is a free, open-source social media platform that's decentralized.
  • Decentralized
  • Familiar feel and UX
  • Open-source
  • No ads
  • Still early and not a huge user base yet (good size, but not as large as traditional social media)
  • No algorithm making discovery harder
  • Advanced features are more complex
  • Set up your own instance
Lens Protocol is a permissionless, composable, & decentralized social graph that simplifies building a Web3 social platform.
  • Decentralized
  • Not for beginners
  • Low carbon footprint
Zag Network is a professional social media platform built on Lens Protocol
  • Be incentivised and earn ZAG tokens for being active on ZAG platform and contribute to the ZAG ecosystem
  • You have to manage your social presence on ZAG platform as well as the existing ones you are on.
  • ZAG's ecosystem will allow users to provide services in exchange for ZAG tokens e.g. bounty to build software, customer support, writing up profiles and resumes, providing training and coaching.
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What is a decentralized social network?

A decentralized social network is simply a platform not controlled by a single organization or entity.

Think of the big social platforms of today, Facebook, Twitter, Snap etc. All of these networks are owned and operated by one company.

A decentralized network has no single controlling entity. It's a network of people who contribute and maintain the network themselves.

The network itself is often built on a blockchain.  As with most applications built on a blockchain, this allows the network to be more censor resistant and more secure.

How do decentralized social networks work?

Decentralized social networks are typically built on top of decentralized tech. We're talking things like a blockchain or a P2P network.

As with most blockchain tech, that means the network is made up of various nodes. In other words, there's no central server which everyone connects to.

The front end - or user interface - of decentralized social networks will be very similar to the networks you're used to and using now.

The only difference is how what you share and upload is stored on the back end. Rather than going to that centralized location, it'll be stored in a decentralized storage solution like IPFS.

In essence, the user experience is no different for a decentralized network over a centralized social network.

So what's the point in actually creating these if they offer no user benefit?

What are the benefits of a decentralized social network?

Every year, we'll have at least one instance of a problem with a major, centralized social network.

It could be that Facebook goes down for a few hours blocking all access for users.

Perhaps Twitter gets hacked and user data is stolen.

Or maybe it's simply that the controlling entity (i.e Meta etc.) decide they don't like a certain kind of content and ban anyone sharing similar things. Overnight, dozens, hundreds, or thousands of people could find they've been locked out of their social profile they've grown.

These are all problems with a centralized network.

All of the established platyers in the space operate through one, single server.

That means one point of failure and one location from which to control the entire network.

Decentralized networks use multiple (sometimes thousands) of nodes across the globe to store information and permit access.

That mean that even if a handful of nodes go down the network stays running.

It means that no one entity can control who is allowed in.

And thanks to the privacy elements of blockchain, it means your data is safer.

These are the primary reasons so many want to decentralize the social networks that have become daily parts of our lives.

What does the future of decentralized social networks look like?

Honestly speaking, no one really knows.

A couple of years ago academics and experts said that decentralized social networks would never work. And yet here we are with a couple of really interesting decentralized networks that are growing healthily and adding real value to the world.

In our opinion, the need for censorship resistant and privacy focused networks will grow. And so too will the users of these networks.

We already have some pretty good clones and derivatives of popular centralized networks that are being built on decentralized tech.

The question is whether these new brands will continue to build on these lines or spin off to create something completely new.

The other major question is whether established platforms will give up the data they have access to (as it provides a lot of their revenue) and embrace decentralisation.

We believe the former is more likely and challenger brands will grow to dominate the space. We just can't see the big centralized networks giving up the data they need to make money.

With that in mind...

How do decentralized social networks make money? 

At the minute this is also a relative unknown as we're in the early stages.

A lot of decentralized networks are in their infancy. However, we believe we've identified a few ideal monetization strategies that wouldn't impact the core beliefs of decentralized social networks and Web3.

  • Advertising - If a platform gets a lot of eyeballs, then ad revenue is a no brainer. The challenge will be in creating an effective ad platform that doesn't compromise user privacy. I imagine that this might be a case of targeting people who like certan topics anonymously without being able to track their off-site actions.
  • Cryptocurrency payments - Many of these decentralized platforms are built with a Web3 wallet sync as the user identifier. This could lead to in-app payments between users. Kind of like Venmo. If the platform charges a small transaction fee % for each payment, they could build a reasonable revenue source.
  • Tiered access - Just like Twitter Blue is now a monthly subscription, some platforms might want to include a paid tier where users get access to more detailed features.
  • Business features - business will want to list their accounts on social platforms where their users hang out. Automation tools and analytics to help those business make better decisions could be a viable method of revenue generation.

Of course, the key thing here is to ensure that none of the privacy benefits people love about social media are infringed upon.